The Spectator Magazine
The oldest running magazine in the world needed a flow for their gifting feature for the busiest time of the year for gifts. The holiday season.
Solution:
Role:
The Challenge
The Solution
Taking all the UX the team over at Spectator did and translating it into a high fidelity design that's annotated, built in figma and ready for handover for developers.
The Process
The team began with creating the user flows, I wasn't involved in creating these but they served as an important artefact in my process of getting context into the user experience that had gotten signed off on.
Wireframes
This is where collaboration began, we began wireframing the experience framing an understanding of what we'd like the UI to look like and how we'd like it to feel without strong consideration of brand identity within the flow. This allowed us to align early and get a sense of the direction we'd like to go in terms of layout.
This is where I led the design efforts, moving what the team had gotten done in terms of wireframes into now high fidelity screens that illustrated the final vision for the UI design.
The Outcome?
The Spectator recorded record highs after this subscription flow went out, you can read about it here, so I would say teamwork made the dream work! And it was pretty exciting to see my design work be so directly tied to a peak in revenue. All around a great project.